Keeping Players Playing

I warned you that I’d do it. I warned you I’d wind up writing more about Final Fantasy XIV because I’m just in love with the game and I am so excited for the Stormblood expansion (and maybe I’ve devoted too many hours of my life into trying to grind my main class’ best weapon, the Anima weapon.)

But it’s that same love of the game that I’m here to talk about: why do I love this game so much? What about this game keeps me logging in and playing it, despite a plethora of other games I could pick up and play at any point in time? It’s a worthwhile discussion to have, I feel, especially because the reality of online video games in particular is they’re always trying to keep us playing them. Looking at why a game does well or why a game fails at this task helps us assess why we even play the games at all and what we expect them to do to keep our interest.

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